EGO Server-side COOKIELESS Tracking

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Server-side Cookieless tracking EFFECT

+103.4% MORE CONVERSIONS attributed with EGO Server-side COOKIELESS Tracking report.

This is the actual number from Meta Events Manager. It is one of the more extreme cases - MULTI-PLATFORM CONVERSION FUNNEL
And it demonstrates:
Cookies became unreliable. Cookie-based tracking, including Server-side GTM can miss more than 50% of the conversions.
EGO Server-side Cookieless tracking can solve your first-party data problem and bring the marketing data quality to its EXTREME PEAKS
EGO Server-side cookieless tracking Facebook CAPI
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How Cookieless Tracking WORKS

Restart
1. When the user enters on your website from the ad (Such as Meta ads), visit information, including ad click id (e.g. FBCLID parameter), browser and page information is sent to the tracking server

DATA QUALITY at the core

Our system is built with the data quality at the core. But why should you care about data quality at all?

Any server-side tracking can increase the quantity of processed events. When it comes to quality, most of them still rely on first-party cookies and quality is determined by how long cookies can last.
First-party cookies are vulnerable. They can be deleted. (e.g. 7 day cookie lifetime on iOS devices) and any Cookie-based tracking hits data quality.
We chose the alternative - The server handles user identification, stores the marketing data and extends its lifetime indefinitely.
Let's see how server-side cookieless tracking improves data quality in GA4
Facts about GA4 user identification:
In most cases GA4 uses GA client id for user identification (_ga first-party cookie in your browser)
Using _ga cookie means your GA4 report accuracy relies on how long the browser can store the cookies before they are deleted forever.

GA4 with EGO server-side COOKIELESS TRACKING

GA4 with cookie-based tracking

GA4 with Browser-side COOKIE-BASED tracking

Default GA4 browser-side cookie-based tracking was on the website since late july.
The results
25% of the revenue was not tracked. (But any basic server-side tracking can improve data quantity)
52% of the users (86K) were falsely tracked as two different users.
Splitting single user activity as two different ones caused average user engagement time to drop at least 3 times.
52% of the user marketing data, including GA client id, was lost. (This can critically hit the advertising performance)
GA4 with Server-side cookieless tracking

GA4 with EGO Server-side COOKIELESS tracking

We added our tracking on the website on October 1 and activated new GA4 property.
The results
100% of the revenue was tracked. (Our system pulls data both from browser and website back-end which guarantees 100% conversion tracking accuracy)
Users were tracked consistently that prevented for at least 52% of the users to be tracked as two separate users
Average user engagement time improved more than 3 times
Marketing data, including GA client id, was preserved that resulted in consistent user tracking(Our system also preserved Facebook Click ID and Google Ads click id)
Check GA4 example
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Get Server-side COOKIELESS TRACKING Now

Start now and get:

150,000 FREE SESSIONS for the first month

20% DISCOUNT for the first 3 months

FREE TRACKING INSTALLATION for supported platforms

FULL TRACKING SETUP SUPPORT for other platforms

NO CARD / NO COMMITMENT REQUIRED

Check OFFER price calculator
EGO Digital Facebook CAPI

What to Expect

Up to 30% increased
ROAS
Up to 50%

more
returning users
IDENTIFIED
Up to 100+% more conversions
ATTRIBUTED

EGO Tracking as a SOLUTION

Server-side cookieless tracking to get more data

Our server-side cookieless tracking technology brings all events and marketing data to your ad and analytical platforms, even from devices with ad blockers.

Server-side marketing data storage for ads to never rely on browsers anymore

All marketing data will be stored on the servers for as long as required, used alongside server-side tracking and provided back to the browsers to improve the ad performance and increase the profitability.

Data enrichment to increase the meaning of each piece of information

All events we receive go under extensive examination and enrichment process to fill-in the gaps caused by the data source and enhance your data quality and depth across all marketing and analytical platforms.

Data unification from all sources

We give businesses the ability to build single user profile from multiple data sources and use this information to share it with the advertising platforms or just for the analytical purposes.
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Supported Platforms

Meta Pixel & Conversion API
GA4 - Server-side
Google Ads
Google Ads Imported Conversions
Tiktok Pixel & Events API
Pinterest Pixel / Conversion API
Microsoft Universal Event Tracking
Reddit Pixel / Conversion API
Awin Tracking / Server-side
Taboola Pixel / Server-side
Linkedin Insights Tag / Conversion API
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Offer CALCULATOR

Fill in the number of sessions for each month to calculate the offer price for your Server-side COOKIELESS Tracking
Sessions in first month (150,000 FREE SESSIONS & 20% DISCOUNT)
Sessions in second month (20% DISCOUNT)
Sessions in third month (20% DISCOUNT)

Your OFFER

First month:
€0.00
Second month:
€0.00
Third month:
€0.00
Total SAVE: €0.00
FREE TRACKING INSTALLATION for supported platforms
FULL TRACKING SETUP SUPPORT for other platforms
NO CARD / NO COMMITMENT REQUIRED
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HOW TO GET STARTED

We will have a call to discuss your data needs

We will audit your infrastructure

We will implement server-side cookieless tracking that perfectly fits your needs.

Pricing

EGO Tracking

Get full EGO Digital server-side cookieless tracking capabilities
Environments
Web / Server
Data Endpoints
All available endpoints
Websites
Unlimited websites
Cookieless Tracking
Server-side marketing data storage
Data enrichment
Tracking on iOS 14.5+ devices
Tracking with active ad blockers

EGO Tracking & Analytics

Everyting in EGO Tracking +
get the Analytics Engine, ad performance analysis and access to raw data
Environments
Web / Server
Data Endpoints
All available endpoints
Websites
Unlimited websites
Analytics Engine
Raw Data
Attribution & Advertising Performance Reporting
Cookieless Tracking
Server-side marketing data storage
Data enrichment
Tracking on iOS 14.5+ devices
Tracking with active ad blockers
Dedicated server

Find out more about SERVER-SIDE COOKIELESS TRACKING in our Blog

Frequently asked Questions

What is EGO TRACKING

It is an event-based server-side cookieless tracking and analytics system specifically designed to handle all of your digital marketing and analytics requirements - You can track and analyze any event with any parameter that you want. We will handle the data identification, matching, enrichment and distribution for you.

What is the benefit of COOKIELESS TRACKING?

Cookieless tracking techology gives us the edge to work even on the devices where data collection or storage is artificially restricted. Usually, other server-side tracking solutions are still bound to the cookie policies present on the user devices. Not us. We will keep receiving and identifying your data even if no cookie is present in the user browser. This way, you keep receiving high quality consistent data in your analytical and advertising platforms.

Does EGO TRACKING collect data from websites only?

No, we are actively working to enrich our digital ecosystem much more. Currently, we already have the capability to receive, identify, process and unify data from your back-end systems, CRMs and websites together. We are also working to add app tracking feature. If you can't find the data source you are searching for, contact us. We will evaluate the data source and implement the connector as fast as possible.

Is EGO Tracking built for e-commerce stores only?

No, we offer you the general tracking system built with flexibility in mind. Yes, we can seamlessly track the e-commerce stores, but we can also track your lead funnels, multi-platform long term funnels, digital products, services or anything else. Our event-based architecture gives us flexibility to adjust your marketing objectives without any problem.

EGO Tracking is the solution for any business that wants to get the next-generation data collection and analytics system.

What is EGO Analytics advertising performance analysis?

Once you connect your ad accounts to the system, we will be able to analyze each campaign, ad set / group or ad performance for you. Unlike other tools, we don't use attribution models as we believe it's way too old approach to accurately show advertising performance for you. Instead, we combine all advertising channels, understand their role in the conversion funnel and calculate each conversion cost from all channels combined together.

Additionaly, we don't just analyze purchases - You can define your own goals any time and we will analyze advertising performance for them for any available time range that you select (Including the historical data)

Does EGO Analytics model reports?

When it comes to reports based on historical data, we believe real numbers carry much greater value to understand your customers, therefore all numbers you will see will be based on the actual data we receive.

Is EGO Tracking GDPR compliant?

Yes, if you need GDPR compliance, you can inform us and we will provision your system on the servers located in EU thus keep your collected data within EU borders.

The tracking project can be configured according to the consent status of each user. We have direct consent management integration for Cookiebot and Usercentrics CMP.

Additionally, if you are using EGO Tracking & Analytics, we can provide you with fully anonymized data of users who opted out so you can continue your analytical processes freely with respecting your users privacy.

Is it easy to setup tracking on the website?

Website tracking setup can be as easy as inserting the tracking base code on the website. When you create your tracking project, it automatically generates your first web tracking configuration that provides you with your dedicated base code. From the user interface go to the emitters page and open the web tracking confiuration. At the end of the page you will find your base code.

Tracking base code includes the page view event as well. Afterwards the setup depends on the additional events that you want to track.

Do I need the developer to implement the tracking?

Website tracking setup can be as easy as inserting the tracking base code on the website, but in reality it can become more complex. Most importantly it depends on the tracking objectives and quality of the data you want to receive. We usually recommend to collect all the possible data, for example, like products for e-commerce store, customer information for lead events etc. In most cases, achieving this requires web development knowledge (Specifically, JavaScript and engine used on the website).

How the price is calculated?

Price is calculated monthly based on the number of sessions tracked by the system. The minimum number of sessions for EGO Tracking is 50,000. You can monitor your monthly usage from the tracking project settings.

I want to be the affiliate partner, what should I do?

If you want to join our affiliate partnership program, contact us and get the commission from each client onboarded from you.
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