New restrictions gradually make the standard cookie-based tracking obsolete. But challenges move the tracking ecosystem towards better solutions. This audit is designed to walk you through the modern tracking features, help you understand how they work and how they can improve your advertising and analytical data.

The audit is based on the key aspects we have always been successfully developing and maintaining for our clients over the years - Accurate conversion funnel tracking, rich events, state-of-the-art tracking infrastructure and highest quality data.

Starting with the Server-side GTM, this technology was mostly focused on data quantity than quality. Yes, the quantity is also important, but our goal is to help you understand what ensures the data quality - The specific details that is required for high attribution rate and optimization process.

Each question is compiled with the goal to show you a variety of options from older, more wide-spread approaches to modern solutions and best practices. In addition, we explain step by step, why each issue in the question matters and why you should take them into consideration. All you have to do is to select the answers that are closer to your current setup.

The purpose of this audit is to let you examine the tracking setup and understand how you can improve it. Once you complete the audit process, Your tracking performance indicator score will be calculated automatically. The score calculation process is personalized and depends on the characteristics of your digital marketing objectives and conversion funnel structure. The goal of the score is to let you know how impactful the changes in your tracking can be. Alongside the score you'll also get the list of recommendations how to modify your tracking setup and doing so, improve your advertising optimization and the analytical capabilities.